Manage abandoned shopping carts with strategic email campaigns
Getting buyers to your Website is only half the battle in terms of your online marketing efforts. Once they’re there, you want them to buy — not click elsewhere or, worse, get nanoseconds away from a...
View ArticleAsk for customer reviews to help manage your online reputation
Today’s social media platforms represent enormous opportunity as well as enormous risk, as users increasingly share their opinions about businesses they frequent. If you aren’t paying attention to what...
View ArticleThree simple rules for emailed receipts
An interesting thing happened while I was completing a purchase at Urban Outfitters recently. The cashier asked if I would like to have my receipt either printed or emailed to me. Without giving it...
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Three quick ways to make the most of direct mail
Despite the proliferance of email, direct mail remains a critical component of any good marketing program — but it must be engaging and interactive to be effective. Creating personal connections with...
View ArticleFind out more about your customers and market
In today’s digital universe, finding customers sometimes can feel like a game of “Where’s Waldo?” While there might be people everywhere, you don’t need to be a marketing guru to figure out that not...
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Quick and Easy Ways to Create New Content
So you’ve created an email newsletter and a blog. You’ve filled them with relevant content, promotional offers and information about your company. Great! Now ask yourself: Can you keep up with it?...
View ArticleFive ways to ramp up your holiday sales
With the holidays approaching, there’s no time like the present to think about how to market your business to new and existing customers. Ready to ramp up your sales? Try these five quick tips for...
View ArticleThree Ways to Give Your Marketing a Facelift
It’s easy to get into a marketing rut from time to time. You keep sending the same types of emails to the same list, and you keep getting the same result: lackluster sales. What gives? It’s time to...
View ArticleWhat Has Your Website Done for You Lately?
Is your site optimized for holiday traffic? If it isn’t, you risk sending visitors clicking away — resulting in lost sales, a weakened brand image and an overall poor impression of your business....
View ArticleBoost Your Holiday Bottom Line With Email Marketing
We’re in the home stretch now just before the holidays, but it’s not too late to get an extra push out of your marketing. Those final few emails can make or break your holiday sales, so don’t overlook...
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